Most consultants bring an external framework and map your situation onto it. I work the other way — starting from the knowledge already inside your organisation, then building outward from there.
Four stages. One consultant throughout.
Stage 1
Stakeholder interviews, win/loss analysis, customer interviews, and data deep-dives. I surface what the organisation knows, stress-test it against the numbers, and identify where the real commercial leverage is. Most of the answers are already in the room.
Stakeholder mapping · Customer interview frameworks · Commercial data analysis · Competitive benchmarking · TAM/SAM/SOM sizing
Stage 2
Commercial strategy or value creation plan built on the diagnosis — not imported from a template. Clear choices: who to target, how to win, where to focus. A plan that's made to be executed — not a deck that sits on a shelf.
Pricing strategy & optimisation · Customer segmentation (CLV/CPA) · TAM/SAM/SOM sizing · Go-to-market planning · Commercial strategy frameworks
Stage 3
Turning the plan into projects, priorities, and timelines. Making it executable means mapping what needs to happen, in what order, with what resources — before anything starts.
Project roadmapping · OKR/KPI framework design · Workstream planning · Dependency mapping · Resource & capacity planning
Stage 4
Leading the execution as project or programme manager where needed. I own the delivery, not just the advice. Where relevant, I build capability in the team along the way — so when the engagement ends, your people know how to sustain it.
PMO setup · Sprint reviews · Performance dashboards · Change management · Team capability building
You can bring me in at any stage. Most engagements start at 1 or 2.
What makes this different
| Large strategy firm | Van der Schoot Advisory |
|---|---|
| External methodology applied to your situation | Starts from your internal knowledge, builds outward |
| Delivers the strategy deck, exits | Goes end-to-end: diagnose → plan → operationalise → execute |
| Junior analysts do the work, partner presents | One senior person doing the work throughout |
| Large-firm overhead in the day rate | Mid-market budget, senior accountability |
“The execution depth isn’t just a claim. I led an 8-person PMO at APM Terminals, ran a large transformation portfolio, and designed a product-driven operating model for tech delivery. When I say I stay for the execution, that’s what it means.”