Commercial Strategy to Execution
I work with mid-market companies, scale-ups, and PE-backed businesses. From diagnosis to delivery — one senior person, throughout.
See how I work →What I do
Pricing is the highest-leverage lever in commercial strategy. Changes drop straight to the bottom line. Deployed across several clients in energy, PE, and mid-market — from pricing architecture to execution.
Commercial resources go to the wrong customers more often than anyone admits. I help you focus where it actually matters — using CLV, CPA, and granular segmentation to surface the customers that drive real value.
Pre-acquisition commercial assessment: TAM/SAM/SOM analysis, competitive dynamics, customer analysis, growth assumption validation. Delivered for several clients across PE and corporate M&A contexts.
Actively building experience embedding AI into commercial workflows — from automated customer analysis to AI-assisted pricing and segmentation. Currently in practice with a startup client. Once the results are in, this becomes a fourth service area. For now: mention it when relevant, and ask me about it.
Clients & organisations I’ve worked with
“Your team knows the market. I help you turn that knowledge into a plan that actually works.”
Most commercial consultants hand you a strategy and leave. I work end-to-end — starting from the knowledge already inside your organisation, building outward from there. You get a senior consultant doing the work throughout. No junior analysts, no large-firm overhead.
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Who this is for
Strong commercial people but no clear strategy connecting it all.
Making the jump from founder-led commercial to a structured operation.
Need their value creation plan turned into an executable commercial roadmap.
Fifteen years across energy, PE, logistics, and technology. I've been the person who builds the strategy and the person who runs the execution. That combination is what Van der Schoot Advisory is built on.
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